In fact, it was one of the few search engines that could compete with Google when it comes to quality of search results. When DDG launched in 2008 as a side project, it showed it could succeed.

DDG plays a key role in the search engine industry and therefore for your SEO strategy. Not bad considering that a month before my site didn’t earn any organic traffic from DDG. Yet DDG is now at 26.1%, compared to the rest, about 9%. In fact, If I look at the last 30 days organic traffic, Google still weights over 64.9%. That is why I decided to investigate more into it to find out if there was a way to optimise for a search engine called DuckDuckGo (DDG).Įventually, as I ran those experiments, I noticed that traffic from DuckDuckGo started to pick up. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and tactics make search engines prefer web pages over others.

A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google.

Duck duck go search